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title: "Paid Acquisition & Wasted Spend Audit · Monolir"
canonical: "https://monolir.com/sem"
lang: "en"
---

# More paid orders and qualified inquiries on the exact same ad budget.

Within 48 hours on read-only access (reconciled against paid Shopify, WooCommerce or marketplace orders), you get an itemized breakdown of wasted spend across brand terms, non-converting clicks and out-of-stock SKUs. You keep the audit regardless of your decision, and every live change includes a +/-15% daily spend cap and a 10s rollback backup.

> **SLA Guarantee:** Guaranteed discovery of at least 3x annualized waste in the 14-day Starter Sprint ($650 / 590 EUR net, credited 100% toward onboarding) or a full refund. Daily budget adjustments capped at +/-15%.

## What the 48-hour Wasted Spend Map uncovers

Most ad accounts look profitable inside platform dashboards while losing net margin after returns, shipping subsidies and brand-term cannibalization. Within 48 hours on strictly read-only access, we isolate three concrete margin leaks:

1. **Brand cannibalization inside Performance Max and automated campaigns:** Separating organic repeat buyers from genuine incremental customer acquisition.
2. **Out-of-stock and low-margin SKU spend:** Cutting budget flowing to variants with broken size availability, suppressed Buy Boxes or sub-threshold contribution margin.
3. **Paid-order reconciliation (`CSV/XML`):** Multi-channel operators on `Shopify`, `WooCommerce`, `BaseLinker`, `Allegro` or `Amazon` can attach a paid-orders and returns export so every campaign is scored on net realized margin rather than inflated browser pixels.